614-401-8190 | chad@chadazeltine.com
Columbus, OH | Orlando FL
614-401-8190 | chad@chadazeltine.com
614-401-8190 | chad@chadazeltine.com
Columbus, OH | Orlando, FL
Chad Azeltine
Strategic Creative Marketing
Welcome to my personal web portfolio. Here you will find examples of work I have done for my personal clients, as well as, clients of the agencies I have worked with.
Who I Am
I am a left brain creative who loves strategy and detail-oriented, big ideas. I have 17 years worth of experience in creative and marketing with the last 8 years at an executive level. I stay hungry enough to eat soup with a fork, yet patient enough to always have a good meal. I have experience leading large, interdisciplinary teams to complete huge projects with various facets. I specialize in taking complex concepts and breaking them down into easily understood messages. The foundation of marketing is communication and I help brands do that effectively. My drive to keep growing as a marketer makes me take my work more seriously than I take myself. I just want to do great things and be around others with the same goal.
Areas of Expertise
Experience
Left Brain Creative
Owner/VP Creative & Strategy – Agency Role
Duration | 6 yrs 5 mos, Dec. 2010 – Present
Left Brain Creative is a strategy-based creative firm that serves clients ranging from start-ups to Fortune 100 companies in industries such as: Automotive, Pharmaceuticals, Insurance, Industrial, Retail, and Education to name a few. I specialize in creative solutions that are steeped in strategies and have actionable activities with measurable results. My vast experiences encompass just about any marketing tactic in existence. From 2015 until recently, my company has acted as the creative division of another agency. We have built digital content and promotional programs, communication documentation, hyperlocal tactical executions, and marketing strategies for that agency’s clients.
Brands | Nationwide, Hertz, Dollar, Thrifty
Byers Auto
Marketing Director
Duration | 4 yrs 9 mos, Jun. 2010 – Feb. 2015
Byers Auto is a 120 year old family of automotive dealerships with 8 roof tops that represent 15 new car brands who asked me to establish and manage a marketing department. I handled all activities from establishing marketing budgets, strategy, buying media, creative directing, design, KPI analytics, program optimization, co-op utilization, and any other marketing responsibility for brands ranging from Kia to Porsche. As I grew the department to four members, we were responsible for unprecedented success and growth for the organization, as well as, being a national best practices model dealership for many of our brands.
Brands | Byers, Audi, Volkswagen, Jaguar, Porsche, Subaru, Ford, Chevrolet, Chrysler, Jeep, Dodge, Ram, Toyota, Kia, Mazda, Scion
HGA Advertising
Interactive Director & Art Director
Duration | 3 yrs 5 mos, Mar. 2009 – May. 2010, Oct. 2005 – Nov. 2007
HGA is a full service agency where I created an interactive division for the company. I handled every interactive project that we were awarded. I was responsible for each project from scope to launch. Prior to starting the interactive division, I was the lead art director on multiple accounts.
Brands | Abbott (Ensure, Glucerna, Collagenase Santyl, Juven, & Nepro) McGraw Hill, Stanley Steemer, Greif, Eagle Crusher, Cameron Mitchell Restaurants
Blue Diesel
Art Director
Duration | 1 yrs 6 mos, Nov. 2007 – Mar. 2009
Blue Diesel is an interactive pharma agency that is part of the inVentiv health network of agencies. My role as an art director was to establish initial art direction for a brand’s CLM (Tablet PC) pressence; lead my creative team from concept through development (3-10 people); establish the Message Map and IA for each brand (2-3 brands per tablet); and immerse myself into the brand (knowing content/studies and making sure creative aligns to set goals, objectives, and standards). I also handled administrative duties (annual reviews, internal processes, and new business); reviewed creative and managed edits with designer and developers; allocated resources and making sure the project stays on time and budget; and account duties (presenting creative, attending market research, etc).
Brands | BAYER HealthCare (Yaz, Mirena, Angeliq, Climara, & Climara Pro), Ortho-McNeil Janssen (Invega & Risperdal Consta), CSL Berring (Cytogam)
Contact
If you would like to chat, you can reach me at:
p » 614.401.8190 | e » chad@chadazeltine.com
